For coaches, consultants and founders tired of being liked instead of bought

Your post gets the likes. Someone worse gets the sale. Here's how to go from invisible to wanted in the first 3 seconds.

Those seconds decide who people want to hear from. Get them right, and more of the right people reach your proof and your offer already feeling it's worth it. Same posts. Same audience. More sales.

The Peephole Method makes you a master opener.

Get the Peephole Method · €7the book and 5 bonuses, by email in a minute
30-day refund, for any reason · See what's inside ↓
"Drowning in the sea of copywriters." Then: "Getting inbound clients."
Seyi on X: I met Pedro when I was a struggling creator with 300 followers, unsure of my niche, drowning in the sea of copywriters. Now: 1318 followers, found my own niche, getting inbound clients, found my unique positioning. Get the Stand Out or Fade Away ebook right away.
Seyi, on X
Inside the book

What turns a worse offer visible, and a great one invisible

Pedro Martins

Why listen to me? Robin Sharma, Human Garage and George Ten's community trusted me with what their buyers see first. One USD 36,500 mentorship: 30 seats in two months. One Human Garage offer: past USD 2 million in a year. This book is how I do it.

Inside, you'll discover:

Everything you get for €7

Stand Out or Fade Away ebook cover Stand Out or Fade Away audiobook cover

The book, Stand Out or Fade Away
119 pages · PDF, ePub and audiobook

Plus 5 bonuses, so you use it on your own offer this week

Bonus 1Why Positioning Decides Everything

"I don't have time for a whole book"? You don't need it to start. Tonight you'll already see your own first line differently.

16-minute training
Bonus 2Positioning Case Studies, part 1

"Will it work for my kind of offer?" See it work on real bios, posts and pages, broken down line by line.

33-minute training
Bonus 3Positioning Case Studies, part 2

"I get it in theory, but what does it look like?" Real first screens, before and after, until you spot the pattern on your own.

26-minute training
Bonus 4The Book Companion

"I'll read it and forget it." Every key idea on a page, plus a study partner that explains any of them in plain words, with examples.

10-minute summary plus an AI prompt
Bonus 5Surface Level vs. Deep Level Problems

"What if I open with the wrong problem?" Most people name the problem everyone names: more leads, more clients, more sales. That's the surface, and the right people scroll past it. This shows you the one underneath, the one they feel every day but never say out loud. And how it connects to what they want most.

34-minute training
Get the Peephole Method · €7the book and 5 bonuses, by email in a minute
30-day refund: email me within 30 days, for any reason, and get every cent back.
What readers shared

From people who've mastered positioning, and people owning it for the first time

★★★★★ 4.9 out of 5 from 19 ratings on Amazon.com, 5 out of 5 on Amazon.co.uk.

"Reading his book feels like a superpower."
George Ten on X: I just finished reading Pedro's book on positioning. Reading his book feels like a superpower. Eddy Quan: I read it in one sitting
George Ten and Eddy Quan, on X
"Incredible book. It'll stay next to me every step of my next business."
Bryan Kramer on Facebook: Incredible book, well written. Bravo! It'll stay next to me every step of my next business.
Bryan Kramer, TED speaker
Amazon.com review
★★★★★
A must read if you want to stand out from all the noise in a human way!
"This book is a game-changer for anyone who feels like they're doing great work but not getting the recognition or sales they deserve… it's not about being the best, it's about being the best understood."
Bryan Kramer
"I'm already auditing all my offers."
MERCVRE: Pedro, just finished reading your guide on positioning. The examples were super clear and I got it on the first read. I'm already auditing all my offers
MERCVRE, on X
68 replies to one email, by the next day.
Group message: Hand raiser sent to a new client's list yesterday. Replies by now: 68
Member of my private group
Amazon.com review
★★★★☆
Why your great work isn't getting noticed and how to fix it
"If you've ever felt like you're shouting into the void while lesser competitors win, this book is your reality check and your roadmap back to relevance."
Daniel Stouffer
"It fleshed out positioning concepts that were floating around in my brain."
Reader DM: It fleshed out some amorphous positioning concepts that were floating around in my brain. I needed it!
A reader, on X
"Never met anyone who understands it better than I do. Until I read your book."
George Ten: I've been teaching positioning to my audience for years. Never met anyone who understands it better than I do. Until I read your book.
George Ten, who teaches positioning
Amazon.com review
★★★★★
I get it now! Easy to see why previous marketing failed.
"Marketing shouldn't ever be about convincing someone your offer is good for them… Even the best frameworks are worthless without nailing the positioning."
Tamera Lynn Stewart
"Within 5 minutes, it showed me why my content was attracting people who couldn't afford my coaching."
DM: Within 5 minutes, it showed me why so much of my content was attracting people who couldn't afford my retreats and coaching
Used my positioning method
"A clear difference to the idea of positioning most marketers offer."
Reader DM: This resonates. A clear difference to the idea of positioning most marketers offer
A reader, on X
Amazon.com review
★★★★★
A must read for any small biz owner, or anyone trying to sell something!
"It's not always the better offer that wins. It's the best understood offer that wins!… If I could give it SIX stars, I would."
David
Amazon.com review
★★★★★
The missing link between effort and results
"Two people can sell the same or similar useful things, but one of them becomes the choice through simply talking about the pain… Simple ideas, of course, but when put into action are extremely profound."
Denise Galido
How it works

Everything you put out knocks on someone's door

Your post. Your ad. Your email. Your sales page. Before anyone opens, they look through the peephole.

"Tell me more."
Who's there?
Shhh… it's no one.

Tap A, B and C below to see what really happens.The door opens. "Tell me more." This is where almost every sale happens."Who's there?" They want more before they trust you. Most won't wait to get it.They tiptoe away. No sound. You never even know they were there.

Someone looks through your peephole. What do they see?

Almost every sale happens at C.

In a busy world, even "who's there?" takes too much effort. So people don't always choose the best. They choose what feels relevant in one look. And that look takes less than a blink.

That's why louder, worse offers and pseudo-experts sometimes win ahead of much better alternatives. And why good people, with years of real results, start to wonder if the loud ones were right.

They weren't. They just got their ideal audience to open the door for them.

The Peephole Method gets four answers into that first look:

Is this for me?+What's behind the door?+Is it safe to open?+What will it cost me?=The door opens

What people see through your peephole isn't luck. You decide it.

Your turn to decide: a quick demonstration

Your sales have gone flat

Same launches, same list, fewer buyers every time. Tonight, scrolling, two coaches show up in your feed. You have a second for each. Tap the one you'd open.

Stand Out… orFade Away

The experience was on A's side. The attention went to B. Whoever decides runs you through a filter first, and your experience isn't on it. That's how better offers stay behind.

That outcome isn't luck.

B decided what you'd see in that first second. A left it to chance. Now multiply that second by every post, email and page A will put out this year. Every person who scrolled past was a client A will never know they lost.

Decide what the right people see first, and you stop losing them. That's what the Peephole Method does.

When the first look changes

The right people stop liking and start buying

Pedro Martins on a call with Robin Sharma
Robin Sharma had me look at his offers. One was his USD 36,500 mentorship. The program stayed the same. What changed was what people saw first. 30 seats filled in two months, and 60 the year after.
"42 new clients. €109,185 in sales. In two weeks."
WhatsApp: We just closed the sale. 42 new clients. 109.185,00€ in sales. In two weeks!!! TWO!!
A client, after we changed what people saw first
Two years later, still asking when it opens.
Email from Kerry: Wow, 2 years have passed. I am writing to ask if these events will again be hosted in late 2025 or early 2026?
Another, two years after
The Peephole Method
Go from invisible to wanted in the first 3 seconds, so more of the right people reach your offer already wanting it.
  • The book, Stand Out or Fade AwayPDF, ePub and audiobook
  • Bonus 1: Why Positioning Decides Everything16-minute training
  • Bonus 2 and 3: Positioning Case Studies59 minutes of real first screens
  • Bonus 4: The Book CompanionSummary plus AI prompt
  • Bonus 5: Surface Level vs. Deep Level Problems34-minute training
One payment€7
Get the Peephole Method · €7the book and 5 bonuses, by email in a minute
Instant access by email. 30-day refund: email me within 30 days, for any reason, and get every cent back.
Questions people ask

Before you start

Who is this for?

Coaches, consultants and founders who sell their own offer, and get more praise than sales. It's not a book of copy templates to paste: what people need to see first is different for every offer, and that's what it teaches you to find.

Is this only about sales pages?

No. Every first place people meet you works the same way: a post, an ad, a subject line, a bio, an offer, the way you introduce yourself on a call.

I don't have time for another book.

Start with the 16-minute training and the 10-minute summary. Then ask the Companion to explain any idea you want to go deeper on. You can listen to the whole book in an afternoon, too.

I already know about positioning.

Most people know positioning, hooks and other marketing jargon. This book and the bonuses are about the real impact: what makes people lean in and want to explore more.

How is this different from other positioning books?

Most help you describe your offer better. This one is about the few seconds before anyone reads the description, and how to decide what they see.

Will a book really get me more sales?

Not by itself. Sales change when what people see first changes. That's why the bonuses get you using it on your next post this week.

How soon will I see a difference?

You'll see your own first line differently tonight, after the 16-minute training. The first real test is your next post or email.

Who is it not for?

If you want copy templates to paste, or you don't have an offer yet, this isn't for you yet.

What if it's not for me?

30-day refund: email me within 30 days, for any reason, and get every cent back.

Two ways the next knock goes

The door stays shut

Your next post, page or offer goes out. They see the first line, think "another coach", and move on. No replies, no clicks. You never find out how good it was.

The door opens

Same work. This time the first thing they see is the problem underneath, the one they feel but never say. They lean in, read to the end, and ask what it costs. After a while, just seeing your name is enough.

It's €7. One client who opens the door pays for it many times over.

You stop being one more coach in their feed and become the one they open first. A master opener.

Your next post goes out anyway. Let it be the one that opens doors. And if I'm right about the first few seconds, everything you write from here works harder.

So if you want more sales from the work you already do, get the Peephole Method below. Watch Bonus 1 tonight, then run the 5 questions on your next post.

Get the Peephole Method · €7the book and 5 bonuses, by email in a minute
The book and all 5 bonuses arrive by email in a minute. 30-day refund: email me within 30 days, for any reason, and get every cent back.

P.S. If you only read this: someone worse gets the sale because they win the first 3 seconds, not because they're better. What people see in those seconds is yours to decide. The Peephole Method shows you how, for €7. 30-day refund: email me within 30 days, for any reason, and get every cent back.